Praxis Global Alliance - Manager/ Associate Vice President - Corporate Communications

About Praxis Global Alliance: Praxis Global Alliance is the next-gen management consulting firm revolutionizing how consulting projects are delivered. It delivers practical solutions to the toughest business problems by uniquely combining domain practitioner expertise, AI-led research approaches, and digital technologies. The company focused on four types of engagements:

1.      GrowRevenue: We support organizations in unlocking growth through micro-market expansion, product-channel growth, brand transformation and go-to-market.

2.     GrowPerformance: We help organizations become more productive, lean and efficient.

3.     GrowValue: We support financial sponsors, strategic acquirers and businesses in creating value. We do strategy for organic growth and also offer pre-deal support, commercial due diligence, operational due diligence, post-acquisition value creation for inorganic expansion.

4.     GrowSustainably: We enable organizations to grow sustainably by uniquely weaving business objectives with the sustainability goals. We have comprehensive assessment frameworks and toolkits that support organizations from start to finish in helping them meet their ESG objectives.

We differentiate through practitioner-led business advisory and consulting, and leverage PraxDigital™ that delivers data engineering and analytics, AI, OpenData and visualization solutions to clients across practices.  Our Digital and Data teams provide unique solutions to clients in integrity due diligence, ESG assessments, impact assessments, among other things.

Our business growth happens by Practices (industry verticals) and Partners build the business in their respective verticals.

With a presence across 5 locations in India and UAE/Saudi Arabia, Praxis Global Alliance has successfully served over 40 countries with a dedicated team of ~100 consultants and data scientists. Team Praxis works with entrepreneurs/founders and C-suite to the front-line executives across business streams, helping them with end-to-end business enablement, organizational transformation, and revenue maximization support in an agile environment.

#GrowWithPraxis

About the Role:

To drive Praxis Global Alliance’s future success and elevate its brand profitability, we are seeking a Manager – Corporate Communications to lead strategic direction through 360-degree integrated marketing, communications, and associated marketing programs. This role will focus on three key areas: Brand Marketing, Practice Marketing, and Employer Branding. 

1. Brand Marketing

• Purpose: Build and enhance the Praxis brand globally, ensuring consistent positioning across channels and markets.
• Responsibilities:
• Develop and implement a robust brand marketing strategy covering content marketing, digital marketing, PR, social media, events, and collaborations.
• Drive the creation of high-quality content (articles, reports, press releases, blogs) for distribution through multiple channels, including top-tier business, technology, and public sector publications.
• Website Management and Optimization: Oversee the company website’s design, content, and performance, ensuring it remains up-to-date, user-friendly, and aligned with brand standards while optimizing for SEO and lead generation
• Strengthen relationships with media, influencers, associations, and policymakers to enhance brand visibility and credibility.
• Lead crisis communications strategies and ensure preparedness for handling sensitive issues.
• Partner with design and content teams to ensure consistent storytelling that resonates with stakeholders.
• Budget Planning and Allocation: Develop and manage annual marketing budgets by aligning spending with business objectives, ensuring optimal allocation across campaigns, channels, and initiatives to maximize ROI.
• Tracking and Optimization: Monitor budget utilization through regular reporting and analysis, identifying cost-saving opportunities and reallocating resources to high-performing activities to drive efficiency and effectiveness.

2. Practice Marketing

• Purpose: Position Praxis as a thought leader across consulting, startup, and legacy sectors while driving measurable growth for its practices.
• Responsibilities:
• Collaborate with practice heads to develop and execute marketing strategies tailored to their specific domains.
• Curate and promote thought leadership content, including by-lined articles, trend reports, and white papers.
• Drive sales enablement initiatives, including CRM programs, client events, and strategic prospect engagement activities.
• Analyze customer and channel insights to refine segmentation and achieve omni-channel growth for the firm.
• Represent Praxis at industry events, key meetings, and discussions to build authority on trending topics.

3. Employer Branding

• Purpose: Strengthen Praxis’s positioning as an employer of choice through impactful storytelling and internal engagement.
• Responsibilities:
• Collaborate with HR to implement strategies that reflect Praxis’s values and culture, ensuring alignment with the company’s mission and vision.
• Drive internal communications to build a sense of community and shared purpose across the organization.
• Lead initiatives that highlight Praxis’s commitment to diversity, inclusion, and employee well-being.
• Develop campaigns showcasing employee success stories, culture initiatives, and Praxis’s impact on global and national issues.
• Partner with leadership to represent Praxis’s culture and work environment in external forums and media.

4.Leadership and Team Management

• Lead a team of 3-4 members across Content and Online Media, PR and Brand Marketing, Design, and MIS.
• Foster a culture of collaboration, creativity, and productivity, ensuring team members thrive in a supportive and inspiring environment.
• Work closely with global leadership, including Managing Partners and CXOs, to ensure alignment of communications strategies with business objectives.

Preferred Qualifications

• Extensive experience in corporate communications (preferably in B2B/enterprise businesses).
• Proven track record in media relations, content marketing, event management, and content development.
• Strong ability to manage crises, engage with government and policy stakeholders, and align global messaging.
• Superior judgment, communication skills, and strategic thinking.
• Background in media, public relations, or consulting is a plus.
• Interest and willingness to travel as required.